Stefano Galloni
galloni.net · Eligible for protected employment categories under Italian law
Professional Profile
SEO Manager with experience since 2015, following a career in sales that began in 1997 at Ticket Restaurant, Secondamano.it and Casa.it. Working with clients entering the online market sparked my interest in digital visibility and led me into SEO. I combine strategic thinking, technical expertise and commercial awareness across highly competitive international platforms.
Professional Experience
Head of SEO — International Startup
Approximately 30-fold traffic growth during my tenure.
- Established and developed the startup’s SEO function, building and coordinating the team.
- Led SEO strategy across technical optimization, site architecture, content and link building.
- Analyzed performance, set growth priorities and collaborated with international development teams.
International Group | 2015 – 2021
The group’s platforms reached over 2,000,000 sessions per day during my time on the SEO team.
Career progression within the same group: from SEO Specialist to head of the Tirana office, and subsequently CEO of the local operation.
2019 – 2021 | Head of Tirana Office, subsequently CEO of the local operation
- Managed office operations and coordinated activities and teams internationally, with experience across Albania, Spain and Switzerland.
2015 – 2018 | SEO Specialist, member of the team on international projects
- Contributed to technical audits, site architecture, content and performance analysis alongside the SEO team and developers.
Sales Experience — Ticket Restaurant, Secondamano.it, Casa.it
Sales representative at Ticket Restaurant; head of online sales teams at Secondamano.it and Casa.it. Sold advertising space and online services, developed client relationships and coordinated salespeople. At Secondamano.it, I took part in the early commercialization of its online advertising and internet services.
Confidentiality: the names of SEO employers and projects are not disclosed. Roles, responsibilities and results can be discussed during an interview.
Independent Projects — US and European Markets
NetContentSEO.com
Founder and manager of an editorial project covering SEO, search engines and AI visibility for an international audience. I oversee research and source verification, content production and publishing, SEO architecture and technical site management.
WikiSardinia.com
Founder and manager of an editorial platform introducing Sardinia to an international audience, particularly in the US and Europe. It covers lesser-known places, culture, traditions, food and local experiences, alongside practical travel information. I manage content, site architecture, SEO and reader-facing features.
Core Skills
Strategic and Technical SEO
Audits, crawling and indexing, information architecture, internal linking, content strategy, semantic optimization and link building.
Analytics and Reporting
Google Analytics 4, Google Search Console, Google Tag Manager e Looker Studio.
AI and Visibility in Answer Engines
Use of ChatGPT, Gemini, Perplexity and Grok for research, analysis, content and development support. Experimentation with GEO and visibility in AI-generated answers.
Web Development
Practical knowledge of PHP and Laravel for website updates and maintenance, including AI-assisted workflows.
Project Management
Priority setting, remote team coordination and collaboration across SEO, content and development.
Education and Training
- Master Executive SEO Specialist — 2022
- SEO Audit Certification — 2022
- Google Analytics Academy, basic and advanced — 2021–2022
- Education and Training continua su AI/LLM systems e semantic search
Languages
Italian: native · English: B2 · Spanish: B1 · French: A2