Why should you hire an SEO?
Short answer: having a website does not mean being visible.
An SEO makes your site discoverable, understandable and competitive. Without SEO, even a great website stays invisible.
What an SEO actually does
- Drives qualified traffic
- Optimizes structure and content
- Works on Google + AI Search
- Turns visibility into customers
SEO today is not just ranking.
It’s being selected.
Author: Stefano Galloni — Head of SEO, digital publishing entrepreneur, and researcher on generative search visibility.